Tim Hortons is being investigated by Canadian privacy authorities after media reports raised concerns about how its smartphone app may be collecting and using data on people’s movements as they go about their daily activities.
The Office of the Privacy Commissioner of Canada, alongside similar authorities in Quebec, B.C. and Alberta, said Monday it will launch an investigation into whether or not the company’s mobile ordering and payment app obeys laws that govern the security of consumers’ personal information.
The federal law governing privacy issues is known as the Personal Information Protection and Electronic Documents Act, or PIPEDA.
Earlier this month, the Financial Post newspaper reported on the app’s use of geolocation technology, which enables the app to silently monitor a user’s whereabouts and digital activities, even when they are not actively using the app.
The Post reporter requested his user data from the company under PIPEDA, and discovered his movements were seemingly being tracked at a high level of detail for months on end, even when the app was not in use.
In a statement, the privacy commissioner’s office said it will look at whether Tim Hortons “is obtaining meaningful consent from app users to collect and use their geolocation data for purposes which could include the amassing and use of detailed user profiles, and whether that collection and use of the data is appropriate in the circumstances.”
“The federal privacy commissioner’s office considers this to be an issue of great importance to Canadians, given the privacy issues it raises. Geolocation data can be very sensitive as it can reveal information about the habits and activities of individuals, for example, medical visits or places that they regularly frequent.”